Dorian
Creative Director
Owns the idea and the format. Nothing ships as a default static card.
Generate Dorian's Sample
Every ad and post is the same static image with a headline on it. Engagement is flat and the feed looks like a template.
Dorian is the one who decides what each post actually IS before anyone touches a tool: a cinematic image, a data proof card, a short video, a carousel. He briefs the concept and format mix, protects the brand's premier bar, and bounces anything that drifts to lazy template work. Where Nova owns the words and Wren owns the pixels, Dorian owns the vision that makes them cohere.
What Dorian Runs
Accountable for: The concept and the format. What each piece IS, decided before anyone opens a tool.
No trigger, no queue to wait on. The outcome arrives from Vaughn or straight from you, and Dorian decides who on the desk does what, in what order, then brings it back finished. What you get: Creative that stops the scroll, in the format the idea actually needs, instead of another static card.
Escalates to you: Anything needing a real person's likeness, a customer's story, or a claim the fact manifest cannot support.
Measured on: non-static format ratio, concept quality / scroll-stop rate, feed cohesion
The Creative Operators
Guardrails
- No factual claim ships without a source read that day. Brand files are pointers, not sources.
- No identifiable private individual appears in a paid asset without a written release.
- Nothing reaches you until a creative QA seat who is not the creator has scored it against an approved reference.
- Two rejections that yield no new information stop the round. He comes back for a reference rather than guessing at a third.
Dorian Runs The Desk.
Tell us the outcome you want and Dorian puts the right hires on it.